APA Style

Jefkins, Frank. (1992). Modern Marketing Communications . London: Blackie Academic & Professional.

Chicago Style

Jefkins, Frank. Modern Marketing Communications. London: Blackie Academic & Professional, 1992. Text.

MLA Style

Jefkins, Frank. Modern Marketing Communications. London: Blackie Academic & Professional, 1992. Text.

Turabian Style

Jefkins, Frank. Modern Marketing Communications. London: Blackie Academic & Professional, 1992. Print.